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Jones and Thomas

Jones and Thomas Creates New Identity for Main Street Bank & Trust

Main Street Bank & Trust

Brand Identity


Jones and Thomas began working with the holding company of BankIllinois, First National Bank of Decatur, and First Trust Bank of Shelbyville when the company decided to convert to one bank. However, because of the disparate names they had no brand identity or brand image.

Primary Goal

Create a new, unified identity and a strong positive image for the new brand.

Marketing Solution

Jones and Thomas developed, led, and executed the strategy for this effort. It consisted of: